Israel Tel Aviv, November 6, 2014/PRNewswire is a global manufacturer of specialty materials, to meet the agricultural, food processing and construction material for the growing market of the basic needs of the world's population. The company's subsidiary, ICL Industrial Products (referred to as "ICL IP") announced today, the company sold in the far east of bromide and HYDROBROMIC ACID prices. The price rise will take effect immediately, all product prices will be increased by 20%, or according to the ICL IP reached agreements with their customers.

ICL (NYSE and TASE:ICL) is a global manufacturer of specialty materials, to meet the agricultural, food processing and construction material for the growing market of the basic needs of the world's population.

ICL IP Vice President of industry solutions Ran Oren commented that the price rise, said: "the ICL Industrial Products of face margin pressures in the bromine business over the past few years. We carry out this price increase is designed to maintain a high level of customer service, and ensure that the ICL Industrial Products in its continued investment in the business. In addition, the ICL IP recently announced a restructuring plan to reduce overall costs and improve their competitiveness. "

ICL Industrial Products Introduction

as one of the 3 major operating subsidiaries owned by ICL, ICL IP manufacturing and production based on bromine, magnesium oxide, chlorine and salt for a wide range of industrial chemicals. ICL-IP of bromine-based products are life-saving element, to reduce mercury emissions from coal-fired power stations, improving the safety of deepwater oil and gas drilling operations and consumer electronics, automotive, home, insulation and other uses a wide range of products related to minimize the fire hazard. In addition, the bromo in the pharmaceutical industry as a cure for cancer, epilepsy, heart disease and other life-threatening symptoms of drug intermediates. ICL-IP is engaged in the field of bromine leading companies in the industry, and provide some 1/3 of bromide. The company in Israel and about 2,500 employees worldwide.